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The Power of Persuasion · Term 1

Visual Rhetoric in Advertising

Analyzing how images, colors, and layout persuade consumers in print and digital advertisements.

Key Questions

  1. How do visual elements create an emotional appeal in advertising?
  2. Critique the ethical implications of using certain imagery to target specific demographics.
  3. Design an advertisement that effectively uses visual rhetoric to persuade a target audience.

Ontario Curriculum Expectations

CCSS.ELA-LITERACY.SL.11-12.5CCSS.ELA-LITERACY.RI.11-12.7
Grade: Grade 11
Subject: Language Arts
Unit: The Power of Persuasion
Period: Term 1

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