Activity 01
Framing Effect Experiment: Product Descriptions
Present students with two identical product descriptions, one framed positively (e.g., '90% fat-free') and one negatively (e.g., '10% fat'). Have students vote on which product they would prefer to buy and then discuss why the framing influenced their choice.
Explain how cognitive biases can lead to deviations from rational economic behavior.
Facilitation TipDuring the Anchoring Bias Negotiation, circulate with a timer and stop the activity at the 10-minute mark to debrief, ensuring all groups share their first offers before revealing the anchor.