Activity 01
Inquiry Circle: The Media Gender Audit
Groups analyze a set of advertisements, TV shows, or video games for 'gender stereotypes.' They must count the number of 'active' vs. 'passive' roles and present a 'report card' on how the media is shaping our understanding of gender.
Analyze how gender roles have changed in Canada over the last 50 years.
Facilitation TipFor the Media Gender Audit, assign each group a different medium (e.g., ads, TV shows, social media) to ensure varied examples are analyzed.
What to look forFacilitate a class discussion using the prompt: 'Consider two different media examples (e.g., a historical advertisement and a current movie trailer). How do these examples portray gender roles differently, and what might explain these changes?' Encourage students to cite specific details from the examples.