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Digital Arts and Media Literacy · Term 3

Understanding Media Messages: Advertising

Analyzing how advertisements use visual and auditory elements to persuade an audience and sell products.

Key Questions

  1. Explain how an advertisement uses color and music to influence consumer choices.
  2. Differentiate between factual information and persuasive techniques in a media message.
  3. Predict the target audience for a specific advertisement based on its content and style.

Ontario Curriculum Expectations

ELA-LITERACY.RI.5.7
Grade: Grade 5
Subject: The Arts
Unit: Digital Arts and Media Literacy
Period: Term 3

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