Activity 01
Pairs: User Empathy Maps
Pairs select a product like a school bag and draw an empathy map for a user, noting what the user sees, hears, thinks, and needs. They add two preferences based on class discussion. Pairs present one key insight to the group.
Explain how considering the user helps create a better solution.
Facilitation TipDuring User Empathy Maps, set a timer for 3 minutes per pair to encourage focused sharing of observations before the note-taking phase begins.
What to look forProvide students with a picture of a common object, like a backpack. Ask them to write two sentences describing a need a user might have for this backpack and one question they would ask a user to find out more.