Influences on Consumer Behaviour
Students explore the external factors that influence what people buy, including advertising, peer pressure, and ethical considerations.
About This Topic
Students explore the external factors that influence what people buy, including advertising, peer pressure, and ethical considerations.
Key Questions
- How can we analyse the strategies advertisers use to persuade consumers?
- How do we evaluate the impact of ethical and environmental concerns on buying habits?
- Why is it important to investigate how peer pressure influences the spending choices of young people?
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