Persuasion and Propaganda · Informational Writing

Visual Literacy in Advertising

Analyzing how color, framing, and gaze are used in print and digital ads to sell a lifestyle.

Key Questions

  1. 1How do background elements in an ad subtly reinforce a brand's message?
  2. 2What is the relationship between the headline and the central image?
  3. 3How is 'the gaze' used to direct the consumer's attention?

ACARA Content Descriptions

AC9E6LA08AC9E6LY03
Year: Year 6
Subject: English
Unit: Persuasion and Propaganda
Period: Informational Writing

Suggested Methodologies

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