Deconstructing advertising
Students critically analyse advertising campaigns across various media platforms. They identify target audiences and the persuasive techniques employed.
About This Topic
Students critically analyse advertising campaigns across various media platforms. They identify target audiences and the persuasive techniques employed.
Key Questions
- How do advertisers manipulate language and image?
- Who is the target audience for this campaign?
- What cultural values are reflected in modern advertising?
Active Learning Ideas
See all activities→Activities & Teaching Strategies
See all activities
Planning templates for Essential English
More in Responding to popular culture
Values in film and television
This topic explores how popular film and television reflect and shape societal values. Students view and respond to selected media texts.
8 methodologies
The impact of digital media
Students investigate the influence of digital media, including podcasts and streaming platforms, on contemporary culture. They evaluate how these mediums change the way we consume narratives.
8 methodologies