The Marketing Mix (4 Ps)
Students will analyze the four elements of the marketing mix – Product, Price, Place, and Promotion – and how businesses use them strategically.
Key Questions
- Analyze how changes in one element of the marketing mix can affect others.
- Differentiate between various pricing strategies businesses employ.
- Construct a basic marketing mix for a hypothetical new product.
ACARA Content Descriptions
Suggested Methodologies
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