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Business Ventures and Strategy · Term 2

Digital Marketing and Social Media

Students will explore the impact of digital platforms and social media on modern marketing strategies and consumer engagement.

Key Questions

  1. Analyze how social media platforms enable targeted advertising.
  2. Critique the ethical implications of data collection in digital marketing.
  3. Predict how emerging digital technologies will further transform marketing practices.

ACARA Content Descriptions

AC9HE8K02
Year: Year 8
Subject: Economics & Business
Unit: Business Ventures and Strategy
Period: Term 2

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