Activity 01
Jigsaw: Opinion Measurement Methods
Divide class into expert groups on polls, surveys, focus groups, and social media analytics. Each group researches strengths, weaknesses, and Australian examples, then teaches their method to a new home group. Groups create a shared comparison chart. End with whole-class discussion on reliability.
Analyze the methods used to gauge public opinion.
Facilitation TipIn Jigsaw: Opinion Measurement Methods, assign each group a different polling tool (opinion polls, surveys, focus groups) and have them present their method’s strengths and weaknesses using examples from Australian elections.
What to look forPose the question: 'Should government policy always reflect the majority public opinion?' Facilitate a class debate where students must use evidence from their research on polling methods and advocacy groups to support their arguments, considering potential drawbacks of direct majority rule.