The Power of Persuasion · Informational Writing

Rhetorical Appeals and Logic

Identifying ethos, pathos, and logos in famous speeches and modern advertisements to evaluate their effectiveness.

Key Questions

  1. 1How does an author establish credibility when addressing a skeptical audience?
  2. 2When does an emotional appeal cross the line into logical fallacy?
  3. 3How do authors use specific word choices to influence a reader's subconscious bias?

Common Core State Standards

CCSS.ELA-Literacy.RI.8.6CCSS.ELA-Literacy.RI.8.8
Grade: 8th Grade
Subject: English Language Arts
Unit: The Power of Persuasion
Period: Informational Writing

Suggested Methodologies

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