Activity 01
Contingent Valuation Survey Activity
Students design a brief willingness-to-pay survey for a local environmental resource such as a park or wetland, administer it to classmates, aggregate the results, and present an estimated total economic value. Groups then critique the method's limitations together, particularly hypothetical bias and scope insensitivity.
Explain the challenges of assigning monetary value to environmental resources.
Facilitation TipDuring the Contingent Valuation Survey Activity, remind students to frame their willingness-to-pay questions carefully to avoid hypothetical bias, and provide sample scripts to practice neutral delivery.
What to look forPose the following to students: 'Imagine you are advising a city council on whether to preserve a local forest or allow its development for housing. What are the challenges in assigning a monetary value to the forest's environmental services (e.g., clean air, recreation, biodiversity)? How would you explain the concept of intergenerational equity in this context?'