Activity 01
Think-Pair-Share: Hierarchy Reading
Show a well-designed poster and a poorly designed one side by side. Students write in what order their eye moved through each, then pair to compare their reading paths, then discuss as a class what design choices determined the order.
In what ways do logos use 'negative space' to hide secondary meanings?
Facilitation TipDuring the Think-Pair-Share, provide a single slide with three headlines of varying sizes and colors to anchor the discussion and prevent students from inventing hypotheticals.
What to look forPresent students with two versions of the same simple advertisement, one with poor layout and one with good layout. Ask students to write down two specific reasons why one is more effective than the other, focusing on how their eye moves through the information.