Media Literacy and Critical Thinking · Interpretive Reading and Listening

Advertising and Persuasion

Deconstructing the linguistic and visual strategies used in marketing and advertisements.

Key Questions

  1. 1How do advertisers use cultural symbols to appeal to specific demographics?
  2. 2What rhetorical devices are most effective in persuasive writing?
  3. 3How can we resist manipulative language in consumer culture?

MOE Syllabus Outcomes

MOE: Persuasive Communication - S3MOE: Media Literacy - S3
Level: Secondary 3
Subject: Mother Tongue Language
Unit: Media Literacy and Critical Thinking
Period: Interpretive Reading and Listening

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