Media and Communication · Presentational Literacy
The Power of Advertising
Deconstructing the language and imagery used in commercials and public service announcements.
Key Questions
- 1What emotional appeals are most effective in advertising?
- 2How does the choice of language influence a consumer's decision?
- 3How can we create a campaign that promotes a positive social message?
MOE Syllabus Outcomes
MOE: Media and Communication - S1MOE: Media Literacy - S1
Level: Secondary 1
Subject: Mother Tongue Language
Unit: Media and Communication
Period: Presentational Literacy
Suggested Methodologies
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