Digital Citizenship and Media · Interpretive Communication
The Power of Advertising
Examining how persuasive language and visual cues are used in advertisements to influence behavior.
Key Questions
- 1How do advertisers use specific adjectives to make products more appealing?
- 2What visual and linguistic techniques are most effective in catching your attention?
- 3How can we identify the target audience of an advertisement based on its language style?
MOE Syllabus Outcomes
MOE: Media Literacy and Advertising - P5
Level: Primary 5
Subject: Mother Tongue Language
Unit: Digital Citizenship and Media
Period: Interpretive Communication
Suggested Methodologies
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