Media and Information Literacy · Interpretive Listening and Reading
The Power of Advertising
Analyzing the persuasive techniques and rhetorical devices used in commercials and social media marketing.
Key Questions
- 1How do advertisers use cultural symbols to appeal to specific audiences?
- 2In what ways does advertising language influence our consumer habits?
- 3How can we critically deconstruct the hidden messages in visual ads?
MOE Syllabus Outcomes
MOE: Media and Information Literacy - JC1MOE: Media and Advertising - JC1
Level: JC 1
Subject: Mother Tongue Language
Unit: Media and Information Literacy
Period: Interpretive Listening and Reading
Suggested Methodologies
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