Media and Information Literacy · Interpretive Listening and Reading

The Power of Advertising

Analyzing the persuasive techniques and rhetorical devices used in commercials and social media marketing.

Key Questions

  1. 1How do advertisers use cultural symbols to appeal to specific audiences?
  2. 2In what ways does advertising language influence our consumer habits?
  3. 3How can we critically deconstruct the hidden messages in visual ads?

MOE Syllabus Outcomes

MOE: Media and Information Literacy - JC1MOE: Media and Advertising - JC1
Level: JC 1
Subject: Mother Tongue Language
Unit: Media and Information Literacy
Period: Interpretive Listening and Reading

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