The Battle for Merger: Radio Talks
Examining Lee Kuan Yew's 12 radio broadcasts to convince the public of the benefits of merger.
Key Questions
- 1How did Lee Kuan Yew use mass media to win the "Hearts and Minds" of the people?
- 2What rhetorical strategies were used in the radio talks?
- 3How effective were these broadcasts in countering Barisan Sosialis?
MOE Syllabus Outcomes
Suggested Methodologies
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