Information and Influence · Semester 1

Analyzing Persuasive Techniques

Identifying and evaluating common persuasive techniques like bandwagon, testimonial, and fear appeals.

Key Questions

  1. Analyze how advertisers use emotional appeals to influence consumer choices.
  2. Evaluate the effectiveness of a celebrity endorsement in a persuasive campaign.
  3. Critique the ethical implications of using fear to persuade an audience.

MOE Syllabus Outcomes

MOE: Reading and Viewing (Persuasive) - P5MOE: Critical Literacy - P5
Level: Primary 5
Subject: English Language
Unit: Information and Influence
Period: Semester 1

Suggested Methodologies

Case Study Analysis

Deep dive into a real-world case with structured analysis

30–50 min

Learn more about Case Study Analysis

Four Corners

Move to corners to defend your position

20–35 min

Learn more about Four Corners

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