The Power of Persuasion · Speaking & Listening

Analyzing Visual Advertisements

Decoding the use of color, font, and imagery in posters to attract and persuade an audience.

Key Questions

  1. 1How does the choice of colors in an ad affect the way we feel about a product?
  2. 2Who is the intended audience for this poster and how can we tell?
  3. 3What hidden messages might be found in the way images are placed on a page?

MOE Syllabus Outcomes

MOE: Reading and Viewing (Visual Texts) - P3
Level: Primary 3
Subject: English Language
Unit: The Power of Persuasion
Period: Speaking & Listening

Suggested Methodologies

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