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Communicating for Different Purposes · Semester 2

Creating Persuasive Public Service Announcements

Students will design and create persuasive public service announcements (PSAs) using rhetorical appeals (ethos, pathos, logos) and multimedia elements to advocate for a cause.

Key Questions

  1. How do PSAs use emotional appeals (pathos) to connect with an audience and inspire action?
  2. What role do credibility (ethos) and logical reasoning (logos) play in a persuasive PSA?
  3. How can visual and auditory elements enhance the persuasive power of a public message?

MOE Syllabus Outcomes

MOE: Writing and Representing - S1MOE: Media Literacy - S1MOE: Persuasive Speaking - S1
Level: Primary 1
Subject: English Language
Unit: Communicating for Different Purposes
Period: Semester 2

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