Spotting 'Greenwashing'
Students will learn to identify when companies pretend to be environmentally friendly (called 'greenwashing') by looking at their words and advertisements.
Key Questions
- What does 'greenwashing' mean?
- How can you tell if a company is truly eco-friendly or just pretending?
- What words do companies use to make their products seem 'green'?
MOE Syllabus Outcomes
Suggested Methodologies
Ready to teach this topic?
Generate a complete, classroom-ready active learning mission in seconds.
More in Environmental Discourse and Sustainability
Talking About Environmental Issues
Students will look at how different words are used to talk about environmental problems, like calling it a 'crisis' or a 'challenge,' and how this changes how people react.
2 methodologies
Understanding Science News
Students will learn how to read news about science, especially when scientists say they are 'uncertain' about some things, and how different groups might use this information.
2 methodologies
Messages of Hope vs. Warning in Environment
Students will compare environmental messages that warn about big problems with messages that offer hope and solutions, and discuss which ones are more effective.
2 methodologies
Who is Responsible for the Environment?
Students will discuss whether big companies or individual people are more responsible for protecting the environment, and how language is used to talk about this.
2 methodologies
Fairness in Environmental Issues
Students will discuss how environmental problems sometimes affect certain communities more than others, and how we can talk about these issues fairly.
2 methodologies