The Art of Argumentation · Term 1: Analytical Foundation

Rhetorical Appeals in Modern Media

Analyzing the balance of ethos, pathos, and logos in digital news and social media campaigns.

Key Questions

  1. 1How has the digital age shifted the priority from logos to pathos in mainstream journalism?
  2. 2What role does the speaker's established ethos play in the reception of controversial ideas?
  3. 3How do visual elements in digital media serve as unspoken rhetorical appeals?

MOE Syllabus Outcomes

MOE: Rhetoric and Media Literacy - JC2
Level: JC 2
Subject: English Language
Unit: The Art of Argumentation
Period: Term 1: Analytical Foundation

Suggested Methodologies

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