Activity 01
Campaign Strategy Workshop: Local Social Issue
Students choose a Singapore-relevant issue, such as reducing food waste. In groups, they research audiences, draft slogans and action plans, then pitch to the class for peer feedback. Wrap up with revisions based on input.
Analyze the ethical considerations involved in advocating for social change.
Facilitation TipDuring the Campaign Strategy Workshop, group students heterogeneously to ensure diverse perspectives inform their local social issue solutions.
What to look forPose the following to small groups: 'Imagine an NGO is advocating for stricter regulations on single-use plastics. What are two potential ethical challenges they might face in their campaign, and how could they address these challenges responsibly?' Each group shares their top ethical challenge and proposed solution.