Activity 01
Mapping Regional Business Communities
In small groups, students research and create a presentation on a traditional business community specific to their state or region. They should identify the community's caste linkages, their traditional trade, and their contemporary business activities.
Explain how sociologists view the market differently from economists.
Facilitation TipEncourage students to look for local examples, which makes the concept more tangible and relatable.
What to look forUse a 'Think-Pair-Share' activity where students discuss how a specific caste network (e.g., Chettiars) used their social capital to build their business empire.