Activity 01
Pair Analysis: Everyday Adverts
Pairs receive print adverts or social media claims. They list the conclusion, then hunt for hidden assumptions, such as 'This product works because celebrities use it'. Pairs share one finding with the class and justify it. Conclude with a vote on strongest examples.
Analyze methods for identifying hidden assumptions within an argument.
Facilitation TipDuring Pair Analysis: Everyday Adverts, pair students with contrasting perspectives to encourage richer discussions about cultural assumptions in advertising.
What to look forPresent students with a common advertising slogan (e.g., 'Buy this product for happiness'). In small groups, ask them: 'What assumptions does this slogan make about happiness? What assumptions does it make about the consumer? List at least two assumptions and discuss why they might be problematic.'