Active learning ideas
While laws tell us what we *must* do, ethics tell us what we *should* do. This topic explores the moral responsibilities of media professionals. Students examine dilemmas like the 'right to privacy' versus the 'public's right to know,' the dangers of sensationalism, and the ethics of undercover 'sting operations.'
Activity 01
Groups are given a scenario (e.g., having a photo of a victim's grieving family). They must debate whether to publish it, considering the impact on the family versus the news value, and present their final decision.
What are media ethics?
Activity 02
Students act out a hearing where a citizen has complained about an unethical news report. One student plays the complainant, another the editor, and a third the Press Council judge.
How does the Press Council of India function?
Activity 03
Pairs analyze a 'fairness cream' or 'health supplement' ad. They discuss whether the ad is ethically sound in its promises and its impact on the self-esteem of the audience.
What is the difference between law and ethics?
A few notes on teaching this unit
Watch Out for These Misconceptions
If it's legal, it's ethical.
Many things are legal (like showing a grieving person's face) but may be considered unethical. Comparing legal standards with professional codes of conduct helps students see the difference between the two.
The Press Council of India can send journalists to jail.
The PCI is a self-regulatory body with limited powers; it can warn or censure but cannot impose legal penalties. Discussing the pros and cons of 'self-regulation' versus 'government control' helps students understand media governance.
Methods used in this brief
Freedom of Speech and Expression
Examine Article 19(1)(a) of the Indian Constitution and its implications for media freedom. Discuss reasonable restrictions on free speech.
8 methodologies
Copyright and Intellectual Property
Learn the basics of copyright law, plagiarism, and intellectual property rights in media production. Discuss fair use and creative commons.
8 methodologies