Mass Media and Functional Hindi · Contemporary

The Language of Advertising

Analyzing how Hindi is used to persuade and influence consumer behavior.

Key Questions

  1. 1Why do advertisers often mix Hindi and English in urban marketing campaigns?
  2. 2How does wordplay contribute to the memorability of a brand slogan?
  3. 3What cultural values are commonly appealed to in Hindi advertisements?

CBSE Learning Outcomes

CBSE: Abhivyakti Aur Madhyam - Functional Hindi and Advertising - Class 11
Class: Class 11
Subject: Hindi
Unit: Mass Media and Functional Hindi
Period: Contemporary

Suggested Methodologies

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