Functional Language and Media · Winter Term

Advertising and Persuasion

Analyzing the language of slogans and the psychology of persuasive speech in Hindi.

Key Questions

  1. 1Which linguistic appeals are most effective in convincing an audience?
  2. 2How does the register of language change between a rural and urban advertisement?
  3. 3How can word choice influence a consumers perception of a brand?

CBSE Learning Outcomes

CBSE: Lekhan Kaushal - Vigyapan Lekhan (Advertising) - Class 10
Class: Class 10
Subject: Hindi
Unit: Functional Language and Media
Period: Winter Term

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