Functional Writing and Formal Communication · Term 2

Crafting Effective Advertisements

Exploring the principles of persuasive advertising and creating short, impactful ads.

Key Questions

  1. Analyze the psychological techniques used in successful advertisements.
  2. Differentiate between informative and persuasive advertising strategies.
  3. Design an advertisement for a product or service, targeting a specific audience.

CBSE Learning Outcomes

CBSE: Classified Advertisements - Class 11CBSE: Creative Writing - Class 11
Class: Class 11
Subject: English
Unit: Functional Writing and Formal Communication
Period: Term 2

Suggested Methodologies

Project-Based Learning

A sustained, authentic project that drives learning of chapter content

45–60 min

Learn more about Project-Based Learning

Carousel Brainstorm

Groups rotate through wall posters, adding ideas at each stop

20–35 min

Learn more about Carousel Brainstorm

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