Activity 01
Market Role-Play: Substitute Scenarios
Divide class into buyer-seller pairs. In round one, sellers raise prices for tea with no substitutes; in round two, add coffee as alternative and note quantity demanded changes. Pairs record responses and calculate percentage changes to discuss elasticity.
Analyze how the availability of substitutes affects price elasticity of demand.
Facilitation TipDuring Market Role-Play, assign clear roles (e.g., brand loyal, bargain hunter) and restrict substitute options to three to force trade-offs visible to observers.
What to look forPresent students with three scenarios: (1) a rise in the price of a specific brand of soap, (2) a rise in the price of essential medicines, and (3) a rise in the price of a new smartphone model. Ask them to write one sentence for each, stating whether demand is likely elastic or inelastic and why, referencing at least one factor discussed.