Persuasion, Power, and Public Speaking · Speaking & Listening

Advertising and Media Literacy

Deconstructing the visual and linguistic strategies used in modern marketing to influence consumer behavior.

Key Questions

  1. 1How do advertisers use color and layout to direct our attention?
  2. 2What hidden messages are conveyed through the choice of music and lighting in commercials?
  3. 3To what extent does celebrity endorsement affect the perceived value of a product?

NCCA Curriculum Specifications

NCCA: Primary - Exploring and UsingNCCA: Primary - Understanding
Class/Year: 5th Class
Subject: Voices and Visions: Advanced Literacy for 5th Class
Unit: Persuasion, Power, and Public Speaking
Period: Speaking & Listening

Suggested Methodologies

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