Persuasion and Public Voice · Persuasive Writing and Oral Language

The Rhetoric of Advertising

Deconstructing how visual and textual elements work together to persuade an audience.

Key Questions

  1. 1What specific words does the author use to trigger an emotional response?
  2. 2How do images support or distract from the main argument of an advertisement?
  3. 3Who is the intended audience and how does the language adapt to suit them?

NCCA Curriculum Specifications

NCCA: Primary - UnderstandingNCCA: Primary - Exploring and Using
Class/Year: 4th Class
Subject: Voices and Visions: Advanced Literacy for 4th Class
Unit: Persuasion and Public Voice
Period: Persuasive Writing and Oral Language

Suggested Methodologies

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