The Power of the Media · Justice and Ethics

Advertising and Persuasion

Examining the techniques used by political campaigns and corporations to influence consumer and voter behavior.

Key Questions

  1. 1What is the government's role here in protecting citizens from manipulative political advertising?
  2. 2How can individuals develop the critical thinking skills needed to navigate media bias?
  3. 3What rights are in tension when data privacy is used for targeted political messaging?

NCCA Curriculum Specifications

NCCA: Junior Cycle - StewardshipNCCA: Junior Cycle - Rights and Responsibilities
Class/Year: 2nd Year
Subject: Active Citizenship and the Democratic State
Unit: The Power of the Media
Period: Justice and Ethics

Suggested Methodologies

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