Business · 5th Year · Business in Action · 4.º Período
The Marketing Mix
Explore the four Ps of marketing: Product, Price, Place, and Promotion. Students will design a marketing strategy for a hypothetical product.
NCCA Curriculum SpecificationsLC Business Unit 4.3: The Marketing MixLC Business Unit 4.4: Product Design and Packaging
About This Topic
Explore the four Ps of marketing: Product, Price, Place, and Promotion. Students will design a marketing strategy for a hypothetical product.
Key Questions
- How does a business determine the optimal price for a product?
- What factors influence the choice of distribution channel?
- How do promotional strategies impact consumer behaviour?
More in Business in Action
Identifying Business Opportunities
Learn how businesses generate new ideas and conduct market research. Students will differentiate between desk and field research methods.
2 methodologies
Business Expansion
Analyse the reasons for business expansion and the methods used, including organic growth, mergers, and acquisitions. Students will evaluate the financial and economic implications of growth.
2 methodologies