Business · 5th Year · Business in Action · 4.º Período
Identifying Business Opportunities
Learn how businesses generate new ideas and conduct market research. Students will differentiate between desk and field research methods.
NCCA Curriculum SpecificationsLC Business Unit 4.1: Identifying OpportunitiesLC Business Unit 4.2: Market Research
About This Topic
Learn how businesses generate new ideas and conduct market research. Students will differentiate between desk and field research methods.
Key Questions
- What are the internal and external sources of new business ideas?
- Why is market research critical before launching a product?
- What is the difference between primary and secondary research?
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