Business Studies · 3rd Year · Enterprise in Action · 3.º Período
The Marketing Mix
Investigating the four Ps of marketing (Product, Price, Place, Promotion) and how they are used to reach target markets.
NCCA Curriculum SpecificationsStrand 2: Enterprise, LO 2.6Strand 2: Enterprise, LO 2.7
About This Topic
Investigating the four Ps of marketing (Product, Price, Place, Promotion) and how they are used to reach target markets.
Key Questions
- How do businesses determine the right price for a product?
- What makes a promotional campaign effective?
- How does the target market influence the marketing mix?
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