The final topic in this unit shifts the focus to the future: how can business be a force for good? Students investigate Sustainable Development and Ethical Business practices, looking at the 'Triple Bottom Line', Profit, People, and Planet. They evaluate how Irish businesses are responding to the climate crisis and social inequality through Corporate Social Responsibility (CSR) initiatives.
NCCA Curriculum Specifications3.12 Evaluate the economic, social and environmental impact of business decisions2.12 Discuss the importance of corporate social responsibility
Groups choose a well-known Irish company and research their sustainability report. They must find one 'green' initiative the company is doing well and one area where they could improve, presenting their findings as a 'Report Card.'
What does it mean for a business to operate sustainably?
Assign a scenario where a company is accused of 'Greenwashing' (claiming to be eco-friendly when they aren't). Students act as the prosecution, defense, and jury, using evidence of the company's actual business practices.
How can businesses reduce their environmental impact?
Provide a scenario: a business can save 20% on costs by moving production to a factory with poor working conditions. Students individually decide what to do, then pair up to discuss how this choice would affect the company's reputation and long-term profit.
Why is corporate social responsibility important in modern business?
Being sustainable always makes a business less profitable.
While there may be upfront costs, sustainability often saves money in the long run through energy efficiency and increased customer loyalty. Using case studies of successful 'B-Corps' helps students see that ethics and profit can go hand-in-hand.
CSR is just about giving money to charity.
CSR is about *how* a business makes its money, not just how it spends it. It includes fair wages, sustainable sourcing, and reducing waste. A 'CSR Pyramid' activity helps students see the different layers of responsibility.