Socio-Cultural Issues in Sport · Social Context

Commercialisation and the Media

Evaluating the relationship between sports organisations, sponsors, and global media outlets.

Key Questions

  1. 1How has the influence of social media changed the marketability of individual athletes?
  2. 2What are the negative consequences of a sport becoming heavily reliant on sponsorship?
  3. 3Does the golden triangle of sport, media, and sponsorship benefit the spectator?

National Curriculum Attainment Targets

GCSE: Physical Education - Socio-cultural InfluencesGCSE: Physical Education - Commercialisation of Sport
Year: Year 11
Subject: Physical Education
Unit: Socio-Cultural Issues in Sport
Period: Social Context

Suggested Methodologies

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