Film Franchises and Marketing
Media Studies · Year 11 · Television and Film Marketing · 3.º Período

Film Franchises and Marketing

Investigate how blockbuster films are marketed to global audiences using trailers, posters, and social media. Pupils will analyse the concept of synergy in film promotion.

National Curriculum Attainment TargetsGCSE Media Studies AO1: Demonstrate knowledge of media industries and marketing.GCSE Media Studies AO2: Analyse marketing materials using the theoretical framework.

About This Topic

Investigate how blockbuster films are marketed to global audiences using trailers, posters, and social media. Pupils will analyse the concept of synergy in film promotion.

Key Questions

  1. How do film trailers attract audiences?
  2. What is the role of synergy in film marketing?
  3. How do independent films market themselves differently from blockbusters?

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