Audience Categorisation and Theory
Media Studies · Year 11 · Media Industries and Audiences · 2.º Período

Audience Categorisation and Theory

Analyse how media producers target specific demographics and psychographics. Pupils will apply audience theories, such as Uses and Gratifications, to understand consumption habits.

National Curriculum Attainment TargetsGCSE Media Studies AO1: Demonstrate knowledge of audience theories.GCSE Media Studies AO2: Analyse media products in relation to audience reception.

About This Topic

Analyse how media producers target specific demographics and psychographics. Pupils will apply audience theories, such as Uses and Gratifications, to understand consumption habits.

Key Questions

  1. How do producers identify their target audience?
  2. Why do audiences consume specific media texts?
  3. How has digital media changed audience behaviour?

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