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Vloggers and Influencer Culture
Media Studies · Year 10 · News, Online Media, and Participatory Culture · 4.º Período

Vloggers and Influencer Culture

Pupils study the phenomenon of vloggers and influencers, looking at how they monetise content and build parasocial relationships with audiences.

National Curriculum Attainment TargetsDfE GCSE Media Studies: Participatory MediaEduqas Component 1: Online Media

About This Topic

Pupils study the phenomenon of vloggers and influencers, looking at how they monetise content and build parasocial relationships with audiences.

Key Questions

  1. How do social media influencers generate income?
  2. What is a parasocial relationship?
  3. How do vloggers maintain an illusion of authenticity while producing sponsored content?