Media Audiences and Consumption
Pupils learn how audiences are categorised, targeted, and how they respond to media products. They will explore active and passive audience theories.
About This Topic
Pupils learn how audiences are categorised, targeted, and how they respond to media products. They will explore active and passive audience theories.
Key Questions
- How do producers target specific demographic groups?
- What is the Uses and Gratifications theory?
- How has digital media changed audience consumption habits?
More in Introduction to the Theoretical Framework
Media Language and Semiotics
Pupils explore how media products use visual and technical codes to communicate meaning. They will apply basic semiotic analysis to decode hidden messages.
2 methodologies
Media Representation and Stereotyping
Students investigate how different social groups, events, and issues are portrayed in the media. They will evaluate the impact of stereotyping on society.
2 methodologies
Media Industries and Ownership
An overview of how media industries operate, including funding, regulation, and the impact of conglomerates. Pupils will examine the difference between public service broadcasting and commercial media.
2 methodologies