The Ethics of Advertising: Visual & Digital
Analyzing the visual semiotics and digital strategies used in marketing to influence consumer behavior.
Key Questions
- Analyze how visual elements complement linguistic persuasion in advertising.
- Evaluate to what extent modern marketing campaigns are built on psychological triggers rather than product merit.
- Explain how the rise of influencer culture has changed the language of trust in advertising.
National Curriculum Attainment Targets
Suggested Methodologies
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