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The Financial Sector and Personal Finance · Summer Term

Behavioral Biases in Economic Decision Making

Applying psychological insights to explain why consumers and investors often act irrationally, focusing on cognitive biases and heuristics.

Key Questions

  1. Explain how cognitive biases like anchoring and framing affect consumer choices.
  2. Analyze the impact of herd behavior on financial market bubbles and crashes.
  3. Differentiate between rational economic behavior and behavior influenced by psychological biases.

National Curriculum Attainment Targets

A-Level: Economics - The Financial SectorA-Level: Economics - Behavioral Economics
Year: Year 13
Subject: Economics
Unit: The Financial Sector and Personal Finance
Period: Summer Term

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