Activity 01
Role Play: The Market for Lemons
Assign students as used car sellers (some with 'good' cars, some with 'lemons') and buyers who cannot tell the difference. After several rounds of trading, students observe how the presence of low-quality goods can drive high-quality goods out of the market. This illustrates Akerlof's famous theory of asymmetric information.
Explain how barriers to entry enable a monopolist to maintain market power.
Facilitation TipDuring the Role Play: The Market for Lemons, assign roles clearly and provide incomplete or conflicting information to each participant to simulate real asymmetry.
What to look forPresent students with a scenario describing a firm with significant economies of scale and exclusive control over a key resource. Ask them to identify at least two barriers to entry that enable this firm's market power and explain one consequence for consumers.