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Criminology · Year 12

Active learning ideas

Campaigns for Change

Campaigns for Change focuses on the practical ways individuals and groups influence the legal system. Students examine the methods used by pressure groups, charities, and individuals to raise awareness and change laws, such as Sarah's Law or the campaign for Clare's Law. This topic covers the evaluation of different campaign methods, including social media, lobbying, and celebrity endorsement. It aligns with WJEC AC1.6 and AC2.1, requiring students to compare and evaluate the success of various campaigns.

National Curriculum Attainment TargetsWJEC AC1.6: Evaluate methods of collecting statistics about crimeWJEC AC2.1: Compare campaigns for change
30–50 minPairs → Whole Class3 activities

Activity 01

Inquiry Circle50 min · Small Groups

Inquiry Circle: Campaign Post-Mortem

Small groups are assigned a past campaign (e.g., the Double Jeopardy law change). They must research the methods used, the obstacles faced, and the final outcome, then present a 'success rating' to the class with evidence.

What methods are most effective in campaigning for legal change?
AnalyzeEvaluateCreateSelf-ManagementSelf-Awareness
Generate Complete Lesson

Activity 02

Simulation Game40 min · Pairs

Simulation Game: The Campaign Pitch

Pairs identify a current 'hidden crime' or legal injustice. They must design a 2-minute pitch for a campaign to change the law, specifying their target audience, key methods (e.g., a petition or a viral video), and a clear slogan.

How do pressure groups influence criminal justice policy?
ApplyAnalyzeEvaluateCreateSocial AwarenessDecision-Making
Generate Complete Lesson

Activity 03

Gallery Walk30 min · Whole Class

Gallery Walk: Methods of Change

Set up stations for different methods: Lobbying, Social Media, Marches, and Petitions. Students move between stations, listing the pros and cons of each method on large sheets of paper based on their case study knowledge.

Can you evaluate the success of a recent campaign for change?
UnderstandApplyAnalyzeCreateRelationship SkillsSocial Awareness
Generate Complete Lesson

A few notes on teaching this unit


Watch Out for These Misconceptions

  • A campaign is only successful if the law is changed immediately.

    Success can also mean raising public awareness, changing police policy, or starting a national conversation. Using a 'success rating' activity helps students see the different levels of impact a campaign can have.

  • You need a lot of money or a celebrity to start a successful campaign.

    While helpful, many successful UK campaigns started with a single determined individual or a small community group. Reviewing 'grassroots' success stories in a collaborative investigation helps correct this belief.


Methods used in this brief