The Art of Persuasion: Rhetoric and Media · Speaking & Listening

Rhetorical Appeals: Ethos, Pathos, Logos

Understanding the three pillars of persuasion and how they are applied in historical and modern speeches.

Key Questions

  1. 1How does an author build credibility when the audience is skeptical?
  2. 2In what ways can emotional appeals be used ethically or manipulatively?
  3. 3How does logical reasoning strengthen or weaken a persuasive argument?

Ontario Curriculum Expectations

ON: Media Literacy - Grade 7ON: Oral Communication - Grade 7
Grade: Grade 7
Subject: Language Arts
Unit: The Art of Persuasion: Rhetoric and Media
Period: Speaking & Listening

Suggested Methodologies

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