Media and Manipulation · Interpretive Communication

Advertising and Persuasion

Deconstructing marketing campaigns and the rhetorical devices used to influence behavior.

Key Questions

  1. 1How do advertisers use cultural symbols to appeal to specific demographics?
  2. 2What linguistic devices are most effective in creating a memorable slogan?
  3. 3How does the regulation of advertising differ between your culture and the target culture?

ACARA Content Descriptions

AC9L10C02AC9L10U02
Year: Year 10
Subject: Languages (LOTE)
Unit: Media and Manipulation
Period: Interpretive Communication

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